Photomontage - Further Information

Our photomontage services will suit a range of projects and needs from sales and marketing, planning and also design development. The information below provides more information about photomontage and also the main uses for photomontage output.

What is Photomontage?

Photomontage is the process of merging information and images from a range of formats to create a single image.

It allows us to assist planners, developers, agents and contractors to present a finished site way before any work may have started on a site – and in some cases before funding is even realized.

We do this by using high quality digital images of the site showing pre-existing areas of the site and then merging these with images taken from 3d Cad models that we have created. These models will depict the proposed development in detailed photorealistic accuracy. By combining digital images and our models seamlessly – the effect is of an image of a finished site.

We use the latest and most sophisticated technology available for creating photomontage images including the latest modelling and rendering tools and latest image and graphic development software.

Even when there is a need to change the weather conditions or lighting of an image – we have the capability and the experience to achieve the required appearance for all images types.

The information below provides further information about how and where we use photomontage.

Planning Applications & Appeals

Our planning application knowledge and experience is extensive and we have completed several photomontage projects to satisfy local planning committees across the UK. By understanding the outline planning, detailed planning and planning appeals process we are able to tailor our solutions for a specific planning problem area.

The effect of photomontage images for a street scene or a streetscape greatly enhances the ability of a planning committee to understand and eventually approve a project. Compared to traditional 2d drawings and elevations which are quite technical in nature, a 3d image actually presents more information and is more useful.

Our photomontage images will typically detail the proposed site and buildings in accurate photo realistic format ensuring that all details from brick colour to landscape arrangement is captured and represented as the site will appear.

We are also able to use photomontage effects in 3D walkthroughs by using satellite imagery available from Google Earth and also data from Ordnance Survey. The use of movement / animation combined with photomontage for an existing site with proposed changes is still a relatively new concept but one that we have had experience of.

Design Development – Architectural Visualisation

We support our architectural client base with a range of visualisation services including photomontage. Often this is associated with funding or marketing support for their clients. Our work is used at varying levels of detail including low detail mass modelling through to detailed photo realistic models which are added to existing site photographs.

Sales & Marketing

One of the key issues affecting sales for a new site is the fact very fact that a site can look so different once all site machinery, boarding, temporary road network and site offices are removed. We assist developers, agents and contractors to overcome such issues by creating images of the site showing the new parts as well as the older / pre-existing areas of the site. We do this with site based imagery, creating realistic 3D models and then merging both using photomontage techniques and technology.

to create However, most developers want to sell property before this is possible and that is where we provide accurate photomontage services for the sales environment.

By displaying existing areas such as a background and surrounding landscape to along with computer generated models and images of the proposed site – complete with finished landscape and transport network we have enabled developers to sell property well before completion and in some cases before any site work has even started.