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The expectation within the homebuilding sector as well as the audience (investors, purchasers and planning authorities) continues to see considerable interest in realistic renders for proposed homes. The benefits of residential architectural 3D rendering to homebuilders are realised in so many situations but it is still an activity that is not adopted by the masses and is not making use of the design models that already exist to speed up and reduce the costs for 3d renders.

Throughout the stages of a residential construction projects, 3d rendered images can and do add value, these are explored further in this article.

1.Pre–Construction Planning
Homebuilders can effectively present the viability of the local planning agencies and also investors with the help of conceptual and detailed architectural 3D renders, the data for which is obtained by assessment of attractive markets, identifying sites and securing investments during the pre-construction and planning stage. This enables potential investors to gain a more complete understanding, with visual aids, of the project and improves their decision-making ability.

2.Design Stage
The design stage, being the most crucial phase, begins with concept ideation and ends with construction documentation submittals which are important to seek approvals and permits from local planning authorities and regulatory bodies. Homebuilders are primarily responsible for preparing conceptual sketches, developing detailed floor plans and construction drawing sets. Detailed 3d renders complete with lighting, landscaping, interiors and furniture allow residential builders to convey complex concepts to planning authorities and accelerate the approval process along with the development of mandatory construction documentation.

3.Construction Stage
At the construction stage, the contractor begins the build process once the finalised design is received. At this stage, with the aid of detailed renders, homebuilders and prospective clients can oversee the construction of the project and inspect whether the build is executed in line with the proposed design. In cases where a 3d model is used for the design, it can help to resolve possible design inconsistencies. When combined with 2d construction documents, these renders act as a helpful criterion for homebuilders and clients to access and review the project’s progress.

4.Post-Construction Stage
At the completion of construction stage, customised interiors and exterior renderings enable homebuilders to pre-sell their property to clients. Potential stakeholders get an overall visualisation from the detailed renderings and walkthroughs, which facilitate their decision-making and reduces the time-to-market for homebuilders. Photorealistic renderings when compared to 2d floor plans and drawings, present realistic details to clients and enable them to choose a property which fulfils their requirements.

In summary, homebuilders can during various phases of residential projects, gain significantly from 3D architectural renders. They help them to gain confidence from funding partners and investors; accelerate their approval seeking procedures from the local planning authorities, assess project’s progress and review the progress by comparing with the proposed design; and act as an excellent marketing tool to communicate the design to potential owners.

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