Individual identity has always been important, but the identity of a retail brand is crucial to its very survival. Branding defines what makes a retail outlet unique, what its special characteristics are and how it affects the consumer. Retailers spend a considerable amount of time, effort and expense on developing their brand, which is why planning, and specifically retail space planning, can be a game changer. While there are several methods to improve branding through store planning, external 3D rendering holds a few surprises.

Without doubt, 3D architectural renders help bring design intent and vision to life. Retailers can see their spaces from the outside, from the viewpoint of a potential customer, by creating 3D exterior outlining, with 3D exterior visualisation, or external 3D rendering.

How can high-quality exterior visualisation help retailers?

An exterior rendering brings imagination to life. Inspiring, motivating and communicating brand characteristics accurately, these images can showcase brand logos, colours and other unique brand characteristics. Views of the exterior can be used for brand promotions and marketing to reach investors or decision-makers.

The photorealistic qualities of a computer-generated 3D image and other 3D architectural visualisation services can also be utilised to help develop the branding strategy of a retail store, establishing the brand in the minds of customers, winning investors and marketing the retail space.

Exactly how does this occur?

With the right 3D rendering services provider, retail design companies can make use of retail 3D modelling, BIM modelling services, retail building design services and other 3D visualisation services to improve branding in store planning.