Perfecting Interior Design & Visualisation for Fashion Stores
Fashion and being fashionable can accomplish a variety of things – satisfaction, self-confidence, mood enhancement and that certain feel-good factor that only fashionable clothes can achieve. Where you shop can be as significant as how and what you shop for, which is why retail store building design and retail interior design require extensive planning.
So, what are some of the essential ingredients of retail design?
Diverse factors influence how customers can be enticed into a shop, linger, stroll around the premises, handle merchandise, try on clothes, experiment with accessories and finally make a purchase. They include advertisements, promotions, quality of merchandise, quality of service and the arrangement of interior elements. For now, let’s look at the last factor.
Firstly, clothing store signage, storefronts and window displays attract passers-by to enter and browse.
How Retail Spaces Can Attract Shoppers
- Bright, easy-to-read font on signboards make it easier for shoppers to notice or recognise a retail outlet.
- Show windows may be open to display the shop’s interior or closed to provide shoppers with privacy. Door locations must be planned and analysed according to pedestrian traffic flow, sidewalk gradients, number of store floors and the retail space layout.
- Wide entrances make it easy to view the interior of the fashion store by people outside.
- A wide entrance in a fashion store also feels more welcoming.
- Ensure visitors can immediately locate the clothes they need without having to ask.
- Interesting signboards inside the store can make consumers pause and look around.
How to Create an Attractive Retail Space
- Decide on a theme. Store decor will follow the theme. Cabinet models, paint colours and other store elements are selected and installed in accordance with the theme.
- Clothing for adult women, such as office clothes or party wear, typically follow a theme of glamour, elegance, smart-minimalism and femininity.
- Casual clothes for young and older women are generally based on themes of spring, the countryside, holidays and comfort.
- Men’s clothing retail spaces usually follow black-and-white themes, rustic style, adventure, traveling or ones that exude modern minimalism.
Retail Space Planning
The ultimate goal of retail space planning is to organise fashion merchandise and retail space in a manner conducive to increasing sales. How is this achieved?
- Store spacing and merchandise placement must be designed so that clothes and accessories are easily found.
- Store lighting should emphasise merchandise according to the store’s theme.
- Specialty fashion stores must take special care of interior displays.
- Flexible fixtures allow movement of departments and sections within a fashion store.
- Fixtures should be used strategically to exhibit merchandise in the best way.
Through guided circulation paths, customers can be exposed to the maximum variety of merchandise. Some of the more popular layout plans are:
- Straight Plan – uses walls and projections to create smaller spaces. Raising the floor level of the fashion store can introduce variety in this plan.
- Pathway Plan – guides shoppers through the store end by taking any shape and is suited for large stores on one level. Clothing stores having this layout plan do not feel cluttered and focus the customers’ attention on the merchandise.
- Curved Plan – creates a special and inviting environment for fashion merchandise and uses walls, ceilings and corners to emphasise the theme.
- Geometric Plan – Showcases, racks and wall angles are used to creates shapes to follow the fashion store’s theme.
Fashion Brand Guidelines
Fashion store design requires the organisation and management of architectural, interior design, which needs designers with a knowledge of the various interior elements of retail spaces. These designers or architects must understand and follow fashion brand guidelines and the overall principles of retail store layouts: the entrance, circulation path, speed of movement and displays, fixtures and checkout areas.
- Entrance window displays may include a projecting sign, window details and lifestyle graphics using materials and adaptations to meet the fashion store’s design requirements. This makes use of the fashion merchandise and the brand slogan.
- In a men’s fashion store, the interior may feature the elements of a contemporary gentleman’s den with modern furniture and wall panelling, integrating identity, quality, fashion and merchandising.
- Premium high fashion women’s wear brands sometimes go for black and grey tones, including black glass portals, rough cement-textured walls and shiny black panels as merchandise backdrops.
Design & Planning
How can designers decide on where to place what?
Circulation diagrams show how areas will be divided into product display, checkout areas, spaces to browse and ancillary areas. Interior layouts can be planned from these drawings.
Floor layouts can include the details of fixtures and furniture in the fashion store, such as low, high or mid-floor furniture, hooks and hangers, fixed, hanging or free-standing low cabinets, shelves and displays. Other details they may include are:
- Layout drawings may include fitting areas, back-office rooms for employees and customer consultation spaces.
- The fitting room entrance can enhance the shopping experience, and so this space can be shown with seating and even entertainment for those who wait.
- Cash desk design must reflect with the overall design scheme, be well lit and visible from anywhere in the store.
By developing 3D retail images and computer-generated images from retail design drawings, project stakeholders can view, understand, modify and finalise design elements. Visualisation provided by reliable 3D architectural visualisation services, architectural drawing services or architectural design services can help ensure that fashion brand guidelines are accurately adhered to.
XS CAD has valuable experience providing retail interior design and retail store building design services for retailers. Our range of services for retailers across the world, include 3D architectural visualisation services, 3D retail images, computer-generated images, architectural drawing services, retail design drawings and other architectural design services. We have proven to be a preferred retail design services provider, due to the high quality of our retail drawings, retail 3D modelling and retail 3D walk-throughs, created by using AutoCAD, Revit, 3ds Max, V-Ray, Adobe Photoshop and After Effects, Illustrator and BIM Collaborate Pro for cloud collaboration.