They are called dream homes for a reason. Whether they are cosy suburban homes with the perfect lawn and spotless white picket fences, featuring a happy family, a favourite pet and a few bicycles or sky-high apartments with sweeping views of a glittering urban landscape far below, there’s a dream-like quality to these perfect settings that needs to be conveyed as accurately and realistically as possible. Enter the white knight – residential architectural renderings.

In the realm of homebuilding construction, though residential architectural renderings are predominantly used to pre-sell housing projects during the post-design phase, there are other key facets to it that are often overlooked. The residential project stakeholders use different forms of architectural visualisation to serve distinct needs. On the one hand, homebuilders may use low-detail birds-eye rendered views and other perspectives to study how the essential components of a project relate to its context. Alternatively, building companies may partner with AEC visualisation firms providing photorealistic architectural 3D rendering services and other 3D residential visualisation services to create high-detail fly-through animations of the project’s exteriors and interiors complete with surroundings, furniture, wall textures, natural/artificial lights and fixtures.

Right from concept planning and designing to the post-design and pre-construction phases, 3D rendered walkthroughs and stills in the residential construction domain provide value to distinct participants: potential residents, contractors and homebuilders.

Ease of Presentation for Architects

Clarity for Potential Customers

Architectural 3D renderings benefit end users as well as potential buyers in a number of ways, such as:

Design Validation Tool for Contractors

Residential architectural renderings help contractors validate design before actual construction begins.

Helps Homebuilders Convey & Promote Concepts

The most important gap that architectural renderings can fill is that they allow homebuilders to convey accurate, precise, and detailed design intent to the end users.

Helps Homebuilders’ Marketing & Sales Teams Appeal to Emotions

Homebuilders Can Prove the Cost-Quality Balance

Cheaper bids are not always the ideal choice, and using architectural rendering, the homebuilding firm can show proof that a higher price will ensure high quality.

Creating homebuilders’ 3D rendered images may be a challenge for certain firms, but an increasing number of firms prefer to outsource 3D residential visualisation services to offshore partners, who are reliable, experienced and cost-effective. This way, all the relevant stakeholders in a construction project can enjoy the distinct benefits.