Are Store Design Drawings Important for Brand Roll-outs?

A bit similar to a major-stakes chess game (Remember ‘Harry Potter and the Philosopher’s Stone’?), brand roll-outs feature several pieces and potentially risky moves. Some of the pieces include public relations strategies, logo modifications, new colours, new taglines and most importantly, communicating these changes to global retail outlets clearly for consistency across the board. Complexities may arise when roll-outs are operated across multiple locations within strict deadlines and budget constraints. Accurate store design drawings and detailed retail 3D rendering images can help communicate brand roll-outs while helping keep them within budget and on time.

The brand is the company’s identity. An identity consists of several characteristics, and a new brand or a brand modification may involve a new set of characteristics that require a seamless introduction to consumers. Therefore, branding materials must present a consistent approach everywhere. Two components to this strategy are:

1. Brand Identity

In addition to the logo, brand colours and brand fonts, the brand must have a distinct personality and a brand story, where the brand characteristics fully support the story, especially through the visual aspects of store design. Customers must feel the same ambience and have the same reaction to the brand wherever they are.

2. Brand Guide

A brand guide lists the new brand characteristics clearly and in detail, so that store design can be consistent in any location. Any contradiction can make the company seem unprofessional. All existing sales and marketing literature and store signage, furniture and layouts must be updated in line with the new brand roll-out.

Precise store design drawings and intricate retail floor layout plans, coupled with captivating retail 3D rendering and strategic retail space planning, effectively convey brand roll-outs while adhering to budget constraints and tight deadlines. The harmonious integration of retail store building design ensures a comprehensive approach to successful brand implementation.
Why is there so much stress on consistency?

For a consistent store design, it is vital to clearly communicate:

How can this be done?

Store layouts can influence consumer behaviour, retail store traffic, ambience and sales. Retailers can also gauge the amount of revenue generated per square foot by analysing store layouts and merchandise placement, maximising sales per square foot. For instance, if a certain area of the retail store sees dwindling sales, merchandise can be rearranged to meet sales targets.

In addition, store layouts must try to mix high-priced goods with low-priced goods and fast-selling goods with slow-selling goods to maximise sales. However, high-priced merchandise needs more space, while low-priced merchandise can be stacked on shelves to conserve floor space for other products.

The all-important store design drawings that incorporate all these elements may include:

Retail space planning requires special skills to create detailed and scaled floor plans. Experienced retail design companies will add furniture to a floor plan and other parts of retail store building design drawings. Experts in Revit and other BIM-enabled software can create BIM retail design drawings and models using Revit family creation, which can be shared with clients and company executives to help plan, modify and perfect the roll-out process. Ultimately, all details of brand roll-outs can be included in store design drawings so that all project stakeholders are on the same page, anywhere in the world, making them an important element of brand roll-outs.