How Layout Design Differs for Different Retail Sectors
Yes, we are manipulated by the retail industry – and we like it. Retailers think very seriously about how we think, what we like, who we are and who we want to be. Since we typically meet retail products for the first time in retail spaces, it’s important for retailers to create the right impression. The right store layout will determine product placement, guide customer traffic and denote the ambience of the retail space, so a significant amount of thought is required to making that right impression. Retail building design or retail space planning will need the support of high-quality retail drawings, 3D modelling for stores, retail rendering and retail construction drawings.
A variety of considerations will impact the floor plan choice, such as the size and shape of available floor space, the merchandise and even the target customers.
The retail industry is a vast ocean of sectors, and so it helps to segment it into smaller seas based on the type of product, such as food, beverage, tobacco products, personal and houseware, apparel, footwear, accessories, furniture, toys, industrial, automotive, electronic and household appliances, pharmaceuticals, luxury goods and more.
Retail can also be classified according to distribution channels – hypermarkets and supermarkets, specialty stores, department stores, convenience stores, e-commerce, etc.
Types of Retail Outlets
Department Stores– wide range of products under one roof, fulfilling all shopping needs – a one-stop shop, e.g. Pantaloons
Products:
Discount Stores– also offer a huge range of products but at a discounted rate, generally of a slightly inferior quality, e.g. Walmart
Products:
Same as department store but cheaper price and quality
Supermarkets– sell food products and household items, properly placed and arranged in specific departments, e.g. Carrefour, Sainsbury’s, CostCo
Products:
Specialty Stores– specialise in a particular product, its specific range and nothing else, e.g. Reebok stores have Reebok merchandise and nothing else, no other brands
Malls– Many retail stores selling individual types of merchandise at one place, e.g. Mall of America, Mall of the Emirates, etc.
As each subset within the broader retail umbrella has different products, different target customers and different design styles, it’s important to plan meticulously and gather detailed data to create the most profitable store design and use floor layouts that are effective.
Floor Plan
When choosing a floor plan type, the retailer must plan the location of the shelves or racks to display the merchandise, the position of the mannequins or the cash counter, etc. Basic retail floor plans are as follows:
Grid Floor/Straight Floor Plan– A grid floor plan, also called a straight layout, features fixtures and displays parallel to walls. This floor plan maximises floor space and corners, using walls for promotional items.
Loop Floor Plan– Sometimes called a racetrack layout, a loop floor plan guides shoppers along a defined path, exposing them to every item. Highly visible perimeter walls can display more merchandise.
Diagonal Floor Plan– This floor plan allows open sightlines, customer testing and product interaction. Apple stores have been known to favour this floor plan.
Angular Floor Plan– Angular floor plans use small, round displays in the centre of the retail space to highlight specific limited merchandise, while shoppers can see each product from all angles. It becomes easy to customise and rearrange products.
There is a strong perception of high quality, with high prices and with most products featured on floor displays instead of aisles or walls.
Forced Path Floor Plan– Forced-path, or guided, floor plans are used in large spaces, with one open entry and a singular pathway option through the entire store to the checkout area and exit. The furniture store IKEA has mastered the use of this floor plan.
This plan creates a memorable, fun experience and can showcase a variety of product departments and design displays.
Geometric Floor Plan– Useful to gain the attention of a millennial demographic or to present a brand as hip or trendy, the geometric layout uses a mix of shapes and sizes in its displays, such as squares, ovals, triangles and rectangles.
Mixed/Free-flow Floor Plan– Preferred by specialty retailers, a free-flow floor plan enables creative displays and can be easily changed or updated. Angled fixtures and displays make shoppers slow down and explore products.
Specialty displays and walls featuring high-sale products make it easy to guide shoppers to specific zones using accent colours and product groupings.
Store Design/Layout Tips
As can be seen, effective retail space planning and retail building design take a range of relevant factors into account. Different types of retail spaces and retail products can be showcased for optimum results only with in-depth knowledge of these factors. With the use of Building Information Modelling (BIM) becoming more widespread globally in design and build firms, it’s only natural that BIM retail design also catches on. With the right design support, retailers can expect near-flawless, high-quality and cost-effective retail drawings, 3D modelling for stores, retail rendering and retail construction drawings from experienced and technically well-qualified design support firms, delivered within budget and on time. Retail space planning done right can make all the difference in sales and, ultimately, profits.
XS CAD has valuable experience providing retail building design services and retail space planning drawings for engineers, architects and retailers. Our range of services for structural, architectural and building engineering firms, such as consultants and contractors across the world, include retail drawings, 3D modelling for stores, retail construction drawings and retail rendering. We have proven to be a preferred BIM outsourcing partner, due to the high quality of our 3D models and BIM retail design, created by using Revit, AutoCAD, Inventor and BIM 360 Collaborate for cloud collaboration.