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21 March 2022
Shalini John

Will Internal 3D Rendering Help Space Planning in Retail Stores?

High stakes and fierce competition in the retail industry make it the proverbial ‘dog eat Pedigreed dog’ world. Retail stores and the spaces they showcase have long been influential in merchandise sales and customer satisfaction, making it imperative to utilise space optimally for an attractive store layout. Photorealistic, carefully crafted 3D internal rendering accurately represents the interior of a retail space before construction commences.

The benefits and application of retail space planning is continuously evolving. Attractive store displays attract customers, enticing them to experience the merchandise and subtly encouraging them to buy. To accentuate and emphasise the merchandise, retailers need to use retail space wisely.

What are the benefits of space planning?

When retail space planning is carefully carried out, it leads to the following benefits:

  • Displays will attract more customers.
  • Stockouts and operational costs can be minimised.
  • Inventory productivity improves.
  • Financial performance and profits are increased.
  • Retailers can drive top line sales.
  • Overall returns on investments improve.

Traditional space planning process is also dependent on the needs of local customers. Other factors include maintaining the same brand features of chain stores while trying to create a unique identity for each store. Store-specific plans can be created when enough data has been collected.

Using Space Allocation Tools

It is possible today to use space allocation tools to determine effective locations for merchandise, lighting and other fixtures. By analysing product placement, usage and performance, merchandise can be placed in strategic locations. Retail space planning can be helped by:

  • Using CAD drawings with precise dimensions to view exact floor plans
  • Assigning the appropriate square footage for each product
  • Preparing detailed planograms to find the right balance of available space and merchandise
  • Considering detailed fixture and component dimensions
  • Showcasing the retail space in an internal 3D rendered image

It is essential to get an accurate idea of a design or layout for retail applications to be successful.

How does 3D internal rendering help?
  • Retailers can test designs before construction begins, saving time and money.
  • Designers can see how and what makes the best use of the retail space.
  • Furniture and amenities can be viewed in lifelike lighting, to get the best idea of what the plans will look like.
  • Architectural rendering can help streamline work across multiple stakeholders while maintaining project vision.
  • 3D renderings provide a realistic sense of place and energy.
  • Interior renderings allow designers to convey different ideas accurately.
  • Clients will have a clear understanding of what to expect.
  • Interior renderings ensure that escape routes, fire safety elements (fire escapes and like) and location of staff rooms and storage space can be clearly recognised.
  • Potential security vulnerabilities are easier to determine when viewing a building as it will appear in real life.
Maximising Wall Space

One of the ways to effectively design retail space involves optimising wall space, regardless of the floor plan. Limited wall spaces can be maximised using gridwalls, twin slot shelving and slatwalls.

  • Gridwall panels are used to create corner displays and displays against a flat wall with shelves, baskets, hooks, etc.
  • They can be used as freestanding displays with a gondola stand or legs.
  • The industrial look of the mesh panels are used effectively in fashion stores and DIY stores.
Twin Slot Systems
  • Panels called uprights are positioned next to each other on walls and accessories can be slotted on them.
  • They have a minimalist appearance and are used in fashion clothing stores, boutiques and homeware stores.
  • Shelves and back bars slot easily in and out of uprights without any additional fixing, making them easy to install and update.
  • Slatwall panels are of various sizes and colours, helping designers match them to the store’s design.
  • They are useful for displaying bulky merchandise vertically.
  • Slatwall accessories slot into grooved panels and are easy to remove.
  • They’re great used to display accessories and shoes.

These elements can be viewed, modified and improved by viewing them accurately represented, with the correct textures and dimensions, in internal 3D rendered images. Retail design companies can provide high-quality computer-generated images (CGI), retail design drawings, retail BIM modelling, 3D visualisation and other 3D rendering services to help space planning in retail stores.

XS CAD has valuable experience providing 3D visualisation and 3D rendering services for large global retailers and retail store design companies. Our range of services include retail space planning, retail design drawings, 3D rendered images, retail BIM modelling and computer-generated images (CGI). We have proven to be a preferred 3D rendering services provider, due to the high quality of our 3D modelling and 3D walk-throughs, created by using Revit, 3ds Max, V-Ray, Adobe Photoshop and After Effects, Illustrator and BIM Collaboration Pro for cloud collaboration.